GEAUGA FAIR: A 200 YEAR OLD TRADITION

Breaking attendance records with over 1 million views.

Our marketing efforts at the Great Geauga County Fair were a tremendous success, breaking attendance records and significantly boosting engagement. We collaborated with social media influencers, resulting in over a million views on our videos, which helped extend our reach to a broader audience. Our strategic sales, promotions, and giveaways generated excitement and drove traffic to the event. Additionally, consistent posting across all social media platforms kept our audience engaged and informed months leading up and throughout the fair, further solidifying our strong presence both online and in-person.

2024 EVENT RESULTS


OVER $1 MILLION SOLD AT 
LIVESTOCK SALE

OVERALL ATTENDANCE RECORD BROKEN:
279,587
 

MONDAY ATTENDANCE BROKEN: 
54,527

Flash Sale Promotion

Each year the Geauga County Fair does a "Flash Sale" during 4th of July weekend where tickets are 1/2 off. This year we broke a record with the most amount of tickets sold during the Flash Sale with over 5,000 tickets sold. 

Rack Card Giveaway

The rack card included a QR code that linked to a webpage where you could enter to win a 4-pack of tickets and 4 unlimited ride wristbands. This was disributed throughout Geauga County, Ohio. 

Advertising

Social Media Influencers

We utilized several different social media influencers before and during the fair. It included reels and story postings from their time at the fair. 

Digital Ads

Social media and Google ads were both helpful in breaking our attendance record this year. We did both the month leading up to the fair.

Newspaper Ads

We created several different ads for newspapers that were distributed locally and throughout Northeast Ohio. These were 1/4 and full page ads. 

Livestock Sale

This the postcard we designed to advertise the Junior Fair Livestock Sale. This was sent out to past buyers inviting them to come to the sale this year. The Junior Fair theme this year was "Hiding out with Junior Fair" and we had the postcard reflect that in the design.

Photography

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